Negroni – Premixed Cocktail

Negroni by pHenomenal Drinks, premixed in Hamburg

Negroni by pHenomenal Drinks is a premixed cocktail made with double juniper spirit, Italian amaro, and a house-blend vermouth. No need to hunt down ingredients—just one bottle to pour straight into your glass.

Negroni is the premixed cocktail from Hamburg-based manufacturer pHenomenal Drinks, bottled in 500 ml containers. Even the orange zest, which no Negroni can do without, is already included. All you need is a glass, two to three ice cubes, and a few minutes of patience.

Juniper meets artichoke and red vermouth

The Negroni thrives on the tension between bitterness and sweetness, and this version seeks it out in the herb garden rather than the sugar bowl.

The foundation is the double juniper spirit from the Eversbusch distillery in Hagen-Haspe. "We don't know of a better one," says Hendrik about this old juniper brandy, which is robust enough to hold its own. It is combined with an Italian amaro based on artichokes, whose bitterness tastes different from the typical red bitter liqueur. A house cuvée of several vermouths rounds it all off. What you get in the glass is a drink that is earthy, resinous, and spicy all at once.

Shake the bottle, ice in the glass, wait

Premixed cocktails aren't ready-to-drink beverages from a can; they are drinks whose balance has already been perfected and that only need chilling.

Give the well-chilled bottle a quick shake and pour 6 to 10 cl into a tumbler over three to four ice cubes, then give the ice a moment. The drink only opens up once it has melted slightly, and it is precisely this change in texture that makes it so appealing. If you like, add a strip of orange peel or a sprig of rosemary.

The Negroni is right at home as an aperitif before a meal; savory snacks like olives, salted almonds, or Pecorino pair well with its bitterness. You can find more bottles for the pre-dinner hour in our aperitif selection, and those who prefer to dose their own red vermouth will find what they are looking for in our vermouths collection.

A cocktail from 1919 and a gift from 2017

The Negroni dates back to Count Camillo Negroni, who, around 1919, asked his bartender Fosco Scarselli to make his Americano stronger.

The bartender promptly replaced the soda with gin, and the mixture of red bitter and red vermouth became the classic that every bar stocks today. Hendrik Schaulin brought it to the bottle in 2017, initially as a gift for a tailor friend. It went on to become the manufacturer's first bottled product.

Why a juniper-heavy spirit forms the basis is explained by the recipe itself. The amaro and vermouth already provide delicate herbal notes, so the juniper has to be able to stand up to them. The juries saw it similarly, awarding it the DLG Gold Prize in 2021 and a silver medal at the Craft Spirits Awards.

If you prefer whiskey in your glass, there is a second bottled cocktail from the same kitchen: the Manhattan called Autumn in New York. Two bottles, and your guests are taken care of.