Chips de Madrid – Salt & Vinegar

Chips de Madrid Salt and Vinegar, tart and crunchy chips from La Chueca

Superbon’s Chips de Madrid Salt and Vinegar are Spanish potato chips from Madrid’s La Chueca district: fried in sunflower oil and seasoned with vinegar flavor and salt. A British-inspired variety from the brand in a 125g bag, with a tart and sharp character.

Chips de Madrid Salt and Vinegar are handmade Spanish potato chips from Superbon with vinegar flavor and salt. Produced since 2012 in the small workshop of the del Pozo family in La Chueca, Madrid's "chips district." Thinly sliced potatoes, fried until crunchy in sunflower oil, and sprinkled with a seasoning blend of sodium acetate, salt, and natural flavoring. Gluten-free, vegan, lactose-free – the brand’s British-inspired variety, with that tart note that characterizes every pub classic as soon as you taste it.

British acid kick on Spanish potato

When you open the bag, the sharp note hits you first: vinegar aroma and salt, present in the scent immediately – bright, clear, and direct.

The chips are golden yellow with fine, whitish powder residues where the vinegar seasoning has adhered. They have a sharp, bright bite, dissolving on your tongue with that characteristic acidity – a concentrated vinegar note that dissipates quickly, followed by the salt profile and the potato base. A seasoning that wakes up the senses – typically British, untypically Spanish.

Good to know: the tart note does not come from liquid vinegar, but from sodium acetate – the sodium salt of acetic acid. It delivers the vinegar taste to the chips as a powder without making them soggy, as liquid vinegar would destroy the crunch. This is how salt and vinegar chips are made across all brands.

If you like snacks with character, you will also find nuts and salty snacks with the same spirit in our shop – honest seasoning without industry hype.

Pub snacks for movie night and crunchy toppings

Salt and vinegar chips are the tart classic from the British pub – they go well with fish, potatoes in any form, and everything that calls for a clear, wake-up-the-palate note.

Of course, they are the classic choice for a fish-and-chips vibe – when a bag of salt and vinegar is nearby, the pub atmosphere is instantly created. But try them crumbled over a cool herring salad as a crunch topping, with smoked salmon on pumpernickel, or simply with a potato salad, where the acidity balances the creaminess of the mayo.

The vinegar aroma is most intense when the bag is freshly opened – and in good company, a bag is emptied quickly.

In your pantry, they go well alongside the salt variety for a simpler note – one quiet, the other with a clear acidity. If you want to choose from the entire brand, you will find all varieties from Superbon in a small selection, each with its own character.

The del Pozo family and the British echo

The salt and vinegar variety also comes from the workshop of the del Pozo family in La Chueca, the Madrid neighborhood considered the potato chip capital of Spain.

The production follows the same principle as the salt variety: Spanish potatoes are washed, hand-selected, thinly sliced, and fried in sunflower oil. In the final step, a mixture of salt and vinegar flavoring is applied to the still-warm chips – precisely dosed so that the tart note remains clear without overpowering the potato.

Like all Superbon varieties, the salt and vinegar version belongs to the Belgian brand founded by Philippe Emmanuelli in Brussels in 2012. His standard: chips without fluff, with honest ingredients – and an ingredient list without obfuscation when a flavoring is involved.

The salt and vinegar bag features an unusual twist in Greg Ewing's design language: instead of the Spanish bull with a guitar, an English sheep-herding bull adorns the bag – a small nod to the variety's British inspiration. Below it is the French slogan "La qualité a toujours raison" – Quality is always right. Poster-style on the shelf, with bold lithographic colors for each variety.

Spanish potato, British note, Belgian design – an unusual blend in 125 grams. Cheers!