Madrid Chips – Peppers

Chips de Madrid Piments, spicy potato chips from La Chueca

Superbon's Chips de Madrid Piments are Spanish potato chips from Madrid’s La Chueca district, fried in sunflower oil and seasoned with a fiery blend of paprika and cayenne pepper. The spicy variety of the brand in a 125g bag, featuring a "BAM!" stamp on the packaging.

Chips de Madrid Piments are handmade chili chips by Superbon, seasoned with paprika and cayenne pepper. Produced since 2012 in the small family workshop of the del Pozo family in La Chueca, Madrid's "chip district." Thinly sliced potatoes, fried until crispy in sunflower oil, and sprinkled with the spice blend while still warm. Gluten-free, vegan, lactose-free – the spicy version of the brand.

Paprika red with a cayenne echo

The smell alone makes it clear what this is all about: paprika, cayenne, roasted potatoes – warm, spicy, with a distinct heat in the background.

The slices are coated in red, almost strikingly so – golden-yellow potato beneath a dense layer of paprika powder and ground cayenne pepper. They are crispy and full-bodied when they break, and on the tongue, the paprika aroma hits first, followed by a heat that builds towards the back of the palate – not brutal, but a steady crescendo, Mediterranean rather than Asian in style.

Here, what’s inside really counts: no artificial flavoring powder for fake heat, but a genuine spice blend of paprika and cayenne. If you like snacks with character, you’ll also find nuts and savory snacks of the same spirit in our shop – no flavor tricks, just real seasoning.

Heat for movie nights and snack time

Chili chips are a spicy classic for tapas and snack bowls – and provide a great contrast to anything with mild, creamy, or cool flavors.

They are, of course, the spicy classic for the snack bowl, alongside olives, Manchego, and small cubes of tortilla – simply pour into a bowl and serve. But also try the chili chips crumbled over a chilled gazpacho as a crunchy topping, paired with a creamy avocado dip, or simply served with grilled summer vegetables, where the heat balances the roasted flavors.

They taste their spiciest when freshly opened – and in good company, a bag is emptied quickly.

In your pantry, they look great next to the salted variety for a milder alternative – one calm, the other with fire. If you want to choose from the entire brand range, you will find all varieties of Superbon in a small selection, each with its own character.

The del Pozo family and the fire of Madrid

The Piments variety also comes from the workshop of the del Pozo family in La Chueca, the Madrid neighborhood considered the "chip capital" of Spain.

Production follows the same principle as the salted version: Spanish potatoes are washed, hand-selected, thinly sliced, and fried in sunflower oil. In the final step, a spice blend of paprika powder and ground cayenne pepper is applied to the warm chips – in just the right amount to make the heat clear without overpowering the potato flavor.

Like all Superbon varieties, the Piments version belongs to the Belgian brand founded by Philippe Emmanuelli in Brussels in 2012. His standard: chips without fluff, with honest ingredients. For the Piments, that means real ground cayenne and paprika, not flavoring powder – heat with substance.

The Piments bag features Greg Ewing’s most striking lettering in the entire series: a loud "BAM!" blazoned on the bag in bold lithographic colors, a visual echo of the heat inside. Below it is the French slogan "La qualité a toujours raison" – Quality is always right. Poster-style on the shelf, a bag that pops to the eye before you even open it.

Potato, paprika, cayenne – and a "BAM!" on the bag. Olé!