Chips from Madrid – Jalapeño

Chips de Madrid Jalapeño, spicy potato chips from La Chueca

Superbon's Chips de Madrid Jalapeño are Spanish potato chips from the La Chueca district of Madrid: fried in sunflower oil and seasoned with jalapeño powder and green bell pepper powder. A green, crispy, and spicy version of the brand in a 125g bag.

Chips de Madrid Jalapeño are handmade Spanish potato chips by Superbon, seasoned with jalapeño powder and green bell pepper powder. Produced since 2012 in the small workshop of the del Pozo family in La Chueca, Madrid's "chip district." Thinly sliced potatoes, fried until crispy in sunflower oil, and sprinkled with the spice blend while still warm. Gluten-free, vegan, and lactose-free—the brand's green spicy variety, with that signature kick that jalapeño lovers will recognize immediately.

Jalapeño kick on a Spanish potato

The intense aroma alone makes it clear that spiciness awaits—green, fresh, and with a distinct jalapeño character.

The slices are golden yellow with traces of green powder where the jalapeño and paprika blend clings to them. They have a robust, crispy bite, dissolving on your tongue first with notes of green bell pepper, followed by a jalapeño heat that builds toward the back—medium-spicy, not brutal, with that herbaceous freshness that defines a real jalapeño. A seasoning that appeals to spice lovers without overwhelming spice junkies.

What counts here is what’s actually inside: ground jalapeño and green bell pepper powder, not synthetic flavorings from an industrial jar. If you appreciate snacks with character, you will also find nuts and salty snacks with the same philosophy in our shop—no flavoring tricks, just genuine spice.

Jalapeño kick for snack boards and burgers

Jalapeño chips are the green spicy variety in the snack range—they go perfectly with anything Tex-Mex, with burgers, nachos, or simply enjoyed before a movie night.

Naturally, they are a classic companion to a plate of nachos with sour cream, shredded cheese, and salsa—just pour them into a bowl and you're set. But try crumbling them over a burger for an extra crunch layer, serving them with a Mexican bean dip, or simply pairing them with avocado toast and lime, where the green heat fits perfectly.

The jalapeño notes are most intense when freshly opened—and in good company, a bag is emptied quickly.

In your pantry, they look great next to the Piments variety for red heat—green and red, depending on your mood. If you would like to choose from the entire brand range, you can find all varieties by Superbon in our small selection, each with its own character.

The del Pozo family and the green heat

The jalapeño variety also comes from the del Pozo family's workshop in La Chueca, the district in Madrid considered the "chip capital" of Spain.

The production follows the same principle as the salt variety: Spanish potatoes are washed, hand-selected, thinly sliced, and fried in sunflower oil. In the final step, a mixture of ground jalapeño powder, green bell pepper powder, and salt is applied to the still-warm chips—finely measured to ensure the heat is distinct but not overpowering.

Like all Superbon varieties, the jalapeño version belongs to the Belgian brand founded by Philippe Emmanuelli in Brussels in 2012. His standard: chips without the frills, made with honest ingredients. For the jalapeño variety, that means real, ground jalapeño based on Mexican tradition, not a spice flavoring—an honest heat that you can find both in the bag and on your tongue.

The jalapeño bag features—alongside Greg Ewing's bull emblem—a bright green jalapeño pepper, designed in a lithographic style. Beneath it is the French slogan "La qualité a toujours raison"—quality is always right. A poster-style look on the shelf, with bold lithographic colors for each variety.

Spanish potato, Mexican spice, Belgian design—heat that doesn't scream, but convinces.