Madrid Chips – Salt

Chips de Madrid Sea Salt, crispy potato chips from La Chueca

Superbon's Chips de Madrid Sea Salt are Spanish potato chips from Madrid's La Chueca district, fried in sunflower oil and seasoned only with salt. No flavor enhancers, no mass-produced chips – handmade crispy slices with three ingredients in a 125g bag.

Chips de Madrid Sea Salt are handmade Spanish potato chips from Superbon, a Belgian brand that has been producing them in the small family-run workshop of the del Pozo family in La Chueca since 2012. Thinly sliced potatoes, fried until crispy in sunflower oil and sprinkled with salt while still warm. Three ingredients, no frills. Gluten-free, vegan, lactose-free – the most honest kind of chip you can imagine.

Golden yellow with a pure potato soul

When you open the bag, you are first greeted by the warm aroma of potatoes – fried, slightly sweet, without the artificial aftertaste that industrial chips so often bring with them.

The slices are golden yellow, not paper-thin, but with substance. They have a good crunch when bitten, and on the tongue you first taste the pure potato, followed by a slight wave of salt. Honest chips that have nothing to prove and are exactly for that reason so good.

What matters here is what is not inside: no flavor enhancers, no flavorings, no colorings or preservatives. If you like that, we also have nuts and salted snacks in the same spirit – without industrial tricks, with character.

The bag for your evening tapas round

Sea salt chips work as a classic in every tapas bowl – and just as well as crunchy crumbles in the kitchen.

Of course, they belong to the Spanish tapas round with Manchego, chorizo, olives, and pickled anchovies – simply put them in a bowl, and you're done. But also try dipping them in a strong aioli or hummus, crumbled as a crunch over a tomato salad with sherry dressing, or simply in a picnic basket alongside cheese and bread.

They taste the crispiest when freshly opened – and in good company, a bag is emptied quickly.

When stocking up, it's worth combining several varieties – perhaps the truffle version for a more refined moment or the piment chips if you want it spicier. All Superbon varieties are clearly listed side-by-side, each with its own character, all from the same small workshop in Madrid.

The del Pozo family in Madrid's chip district

The chips come from the small workshop of the del Pozo family in La Chueca, the district in the center of Madrid that is considered the "chip capital" of Spain.

Freshly harvested Spanish potatoes are washed, hand-selected, cut into thin slices, and fried in sunflower oil until they have just the right golden color. The salt is added while they are still warm, and then the finished chips go into the 125g bag. Sunflower oil instead of palm oil, fresh potatoes instead of reconstituted french fry leftovers, no flavor tricks – the brand distinguishes itself not by talking, but by doing.

The Belgian brand Superbon was founded in 2012 by Philippe Emmanuelli in Brussels. From the very beginning, he wanted chips without any frills – just real potatoes, good oil, salt, nothing else. He found them with the del Pozo family in Madrid, who had already been frying Spanish potatoes for years.

The Belgian illustrator Greg Ewing gave the bags their unmistakable design: a guitar-playing Spanish bull in bold lithograph colors, which strikes a different pose for each variety. On the sea salt bag, he is swinging his guitar, with the French brand slogan below: “La qualité a toujours raison” – Quality is always right. Poster-style on the chip shelf, each bag like a small concert poster.

Madrid makes the potatoes, Brussels the brand and the design, and in the end, the bag lands on your table. Hats off.