Chips de Madrid – Salt and Pepper

Chips de Madrid Salt and Pepper, crispy potato chips from La Chueca

Superbon's Chips de Madrid Salt and Pepper are Spanish potato chips from Madrid's La Chueca district, fried in sunflower oil and sprinkled with salt and black pepper while still warm. Four ingredients in a 125g bag, featuring an authentic pepper accent instead of artificial flavoring.

Chips de Madrid Salt and Pepper are handmade Spanish potato chips from Superbon, seasoned with salt and black pepper. Produced since 2012 in the small workshop of the del Pozo family in La Chueca, Madrid's "chip district." Thinly sliced potatoes, fried until crispy in sunflower oil, then sprinkled with the two seasonings. Gluten-free, vegan, lactose-free – the brand's bistro variety using real black pepper, not flavor imitations.

Salt and pepper on golden potato

The first impression is a fragrance of roasted potatoes and freshly ground black pepper – warm, spicy, and just sharp enough for the first bite.

The slices are golden yellow like the salt variety, strewn with fine black peppercorns. They have bite and substance – what you notice first is the pure potato, then the salt kicks in, and right at the end, the pepper remains as a fine sting on the back of the palate. A seasoning that carries the character of a good bistro table – not intrusive, but present.

What counts here is what is actually inside: no pepper flavoring from an industrial jar, but ground black pepper that still has a scent. For those who like snacks with character, we also offer nuts and salty snacks in the same spirit – no flavor tricks, just authentic seasoning.

From the sofa to the charcuterie board

Salt and pepper chips work as a classic for tapas and charcuterie boards – and as a subtle contrast to anything with mild or creamy notes.

Of course, they are a classic accompaniment to a charcuterie board, cheese, or small appetizers – just pour them into a bowl, and you're done. But also try them as crunchy crumbs over an avocado salad, with a creamy cream cheese dip with chives, or simply in a picnic basket alongside salami and a piece of bread.

They taste crispest when freshly opened – and in good company, a bag is emptied quickly.

In your pantry, they go well alongside the salt variety for a simpler note – one quiet, the other with a pepper accent. Those who wish to choose from the entire brand will find all varieties of Superbon in a small selection, each with its own character.

The del Pozo family and black pepper

The pepper variety also comes from the del Pozo family workshop in La Chueca, the Madrid district known in Spain as the capital of potato chips.

The production follows the same principle as the salt variety: Spanish potatoes are washed, hand-selected, thinly sliced, and fried in sunflower oil. The difference lies in the final step – while still warm, salt and freshly ground black pepper are sprinkled over the chips in the exact amount to complement the potato without masking it.

Like all Superbon varieties, the pepper version belongs to the Belgian brand founded by Philippe Emmanuelli in Brussels in 2012. His standard: chips without fluff, made with honest ingredients. For the pepper, this means real ground pepper instead of flavor imitations – a rare gesture in the world of mass-market chips.

The salt and pepper bag bears Greg Ewing's unmistakable trademark – the guitar-playing Spanish bull in bold lithograph colors. As with every variety, he shows a unique pose here, and below it is the French slogan "La qualité a toujours raison" – Quality is always right. Poster-style on the shelf, every bag like a small concert poster.

Potato, salt, pepper – that is all it takes for a bag full of character. Hats off.